Nowadays, having a website and social media page is not enough to increase your sales. The development and setting up of these aspects is just the start. In fact, you have to dig deeper to be able to use and maximize these channels and have your target market reach through the last part of the sales funnel: to buy or to subscribe.
A lot of SEO Dubai companies have already formulated a way for their clients to resolve this issue and true enough, these hacks were able to help these business owners on taking advantage of these digital platform in order to make a sale. Here are some ways you can optimize your digital sales funnel.
- Identify digital pain points
Before you even start with the optimization, you need first to know what makes your target audience tick. What is stopping them from closing the deal or buying your products. This is in fact one of the hardest part as you need all the data you can gather to formulate an effective strategy. You can start by giving out surveys focusing on the buyer’s journey. You can also do focus group discussions to personally identify the pain points of your website and how is it affecting your sales prospect and confirm it with data from your Analytics.
- Create a customer sales pathing
From the data you gathered, you can now start your buyer’s journey. You can start from the top of the sales funnel up to the last. You can go as specific as specifying their journey per page and see where they fall of or if there is a dead-end. Then create another one showing the resolution based on your gathered insights.
- Try Conversion Rate Optimization
Once you confirmed your digital assets’ pain points and dead end, you can now make a plan to employ conversion rate optimization. A lot of digital companies are integrating this on their client’s marketing plan to fix any anomalies on a website. In your case, you need conversion rate optimization to eliminate the pain points and lead the site visitors to the last part of the journey.
- Do A/B Testing
After doing CRO, the next phase would be A/B testing. Credible digital marketing company in Dubai always include this phase to ensure that what they implement is working. Remember that A/B testing is a constant activity that you need to do in order to get the right formula. You have to constantly tweak and edit some elements to improve your site’s sales performance.